The 5 Biggest Lead Management Framework Mistakes That Cost You Sales

Mistake #1: You haven’t defined a “lead” within your organization

Mistake #2: Your lead management framework only considers net new customers (even though returning buyers have significantly better ROI)

Mistake #3: Your buyer personas are outdated (or don’t exist at all)

Mistake #4: Assumptions about your buyers haven’t been validated

Mistake #5: Not testing your lead management framework

How to Keep Your Revenue Engine Performing Well Over Time



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