On Building a Healthy Funnel

New Marketing for the New Sales

  1. Marketing is first up to bat in managing and influencing the customer journey.
  2. To extract the highest-possible learning, results, and repeatability from every campaign, Marketing must apply observable structure to the customer journey.
  3. Precise measurement is the engine of precise outcomes.
  4. Lead generation should not be a volume play, but a quality-play. A firehose of email addresses clogs the sales intake. A moderate number of warm, qualified, ready-to-buy leads are priceless.
  5. Marketing teams need not work harder, but smarter.

The Benefits of a Lead Management Framework

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MASS Engines enables brands to engage modern buyers. We build adaptive systems and facilitate productive sales conversations that fuel ongoing revenue growth.

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MASS Engines

MASS Engines

MASS Engines enables brands to engage modern buyers. We build adaptive systems and facilitate productive sales conversations that fuel ongoing revenue growth.

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