How Lead Management Directs Marketing Growth

Before we begin: what is DIRECTED GROWTH?

The essentials: optimize your Marketing automation platform.

Populate the lead management system with rules to begin delivering insight.

Track insight on lead management outcomes to make investment decisions going forward.

Engineer a revitalized, Sales-focused funnel for velocity and movement.

  • Why are we successful at tactically engaging prospects, but have a harder time getting them to buy?
  • Is our content speaking to the questions and concerns of key buying roles?
  • How might we increase conversions? Which stage has the highest drop, and what’s missing?
  • How do we remove prospect obstacles to increase lead velocity and conversion?



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MASS Engines

MASS Engines

MASS Engines enables brands to engage modern buyers. We build adaptive systems and facilitate productive sales conversations that fuel ongoing revenue growth.